New Pew Report: More Mobile = More News Consumption
The findings, conducted by the Pew Research Center and the Economist Group, were presented Monday at an advertising week event in New York. They showed that news was the second most popular activity after email on smartphones and tablets, and that people who used both types of devices were likely to consume more overall news than before.
In practice, this means that publishers are adapting to what Denise Warren of the New York Times calls the “multi-platform news user.” Warren says this user is likely to read the Times on a tablet in the morning and in the evenings, and to use their phone as an “interstitial” news device during the day.
Warren added that these trends have led the company to increase its engineering team by 40% in an effort to produce an optimal mobile experience for roving news consumers.
Read the full PDF of the report here.
FJP: Another interesting finding studying news consumption trends, also from Pew, shows that for American adults under 30, social media has surpassed newspapers and equaled TV as their primary source of daily news.
The study found 33 percent of those young adults got news from social networks the day before, while 34 percent watched TV news and just 13 percent read print or digital newspaper content.
Images: Selection from the report.
All the more reason to think about how mobile viewers interact with your site.