Chicago Public Media (WBEZ) is no stranger to community engagement. (See here, here and here.) For years, connecting with their community has been a vital part of their production process.
Now, the station is taking it to the next level: Assigning metrics to their engagement work so they can better evaluate their impact. Breeze Richardson, Chicago Public Media’s director of strategic partnerships, recently penned a case study on this topic. Here’s our snapshot of some of the metrics they chose and why.